How To Write Attention Grabbing Salesletters
Writing a sure shot winning sales letter is a million dollar skill to learn. Most people can instantly spot a beautiful sales letter but when it comes to writing it themselves their mind goes blank. Copywriting is a very highly paying skill and one does not require a stanford degree to learn it. Anyone with basic writing skills and just high school education can hone his copywriting skills. Following are key ingredients of a sure shot winning sales letter.
- The Headline should be a killer one – This is the first step towards writing a power packed sales letter thatis the headline should grab the attention of the reader and then only the chances are he may read further. For example headlines such as – “Puts Recruiting on Auto-Pilot So You Can Play Golf” or “Can You Get a $8000 Power Table For just $429″ can instantly grab the curiousty of the reader and he wants to read more.
- The body should be no less either – It should should hook readers with their headline and hold them tight.There should be thrilling mystery till you make your point.They should arouse curiosity and reward it in full.And When your reader is hooked just don’t worry about the sales part, it will happen.
- Give an Irresistable offer to the customer – A customer often has a few questions such as,”Why should I buy from you?”,”What is in it for me” or “How is your product different from others?”. You have keep these questions in mind and provide answers to them in your product or services. So just give a tempting offer to your customer which others are missing out on and also provide a simple reason that why you are giving him such a major discount or such a crazy offer because by giving reasons you are igniting psycological motivators in him as he does believes that no body is such a nice guy to offer a throw away bargain price without being catch to it.
- Give a deadline to the customer – Create scarcity for your product and introduce a deadline here. Add some more exclusive bonuses for him but with a condition that he gets those bonuses only if he acts before your given deadline. Now a scarce product with exclusive bonuses is an attractive one and you are gearing him up for some serious action.
- Create even more scarcity – Give a direct message to the customer in your sales letter such as, “this offer is sent to 2000 people and will be available to the first 20 ‘lucky’ people to respond” and by mentioning the word lucky you are associating pain to the customer for missing out on your product.
These are simply but highly powerful techiques to prompt the customer to take action whether it is buying your product or opting in to your lead capture page. With a little more practice one can get high number of paying customers who are left with no choice just to take action on your killer offer.